"We want to grow DKAF. We don’t want to overtake Door County, but we want to have a presence in Door County."
“We want ultimately to be a destination event. That is, we want it to be that people think about planning their trip around when they go to Door County the same way they might go to Spring Green to see weekend of shows, the same way they might go Sundance movie festival to see a bunch of movies.
“We want to bring the brightest and the best to this festival, and we want people to be excited about going there and make it a festival...
“We want this to be a kind of celebration of the arts, a party of the arts.”